New Miss USA crowned, capping tumultuous year of pageant controversy | CNN (2024)

CNN

Michigan’s Alma Cooper, a US Army officer, was named Miss USA on Sunday, becoming the third person to hold the title this year following the shock resignation of 2023’s winner.

The 22-year-old, who has a Master’s in data science from Stanford University, beat 50 other contestants in a pageant that included swimwear and evening gown competitions. Kentucky’s Connor Perry and Oklahoma’s Danika Christopherson were named first and second runners up, respectively. Cooper is a second lieutenant who serves as a military intelligence officer, according to her social media.

“As the daughter of a migrant worker, a proud Afro Latina woman and an officer of the United States Army, I am living the American dream,” she had told judges during a Q&A session at Sunday’s finale. “If there’s anything that my life and my mother have taught me, it’s that your circ*mstances never define your destiny: You can make success accessible through demanding excellence.”

Cooper was crowned on stage by previous titleholder, Savannah Gankiewicz of Hawaii, who inherited the tiara in May after Utah’s Noelia Voigt stepped down in highly controversial circ*mstances.

The glitzy televised event capped three months of turbulence for pageant organizers sparked byVoigt’s surprise resignation — and that of then-reigning Miss Teen USA, New Jersey’s UmaSofia Srivastava, just days later. The show featured no explicit references to the controversy, though Gankiewicz described her unexpected three-month stint as Miss USA as “the most unique reign in history.”

New Miss USA crowned, capping tumultuous year of pageant controversy | CNN (1)

Alma Cooper onstage with former Miss USA titleholder Savannah Gankiewicz of Hawaii.

Announcing her decision via Instagram in May, Voigt attributed her resignation to mental health reasons. But social media users quickly spotted that the first letter of the first 11 sentences of her cryptic post spelled “I am silenced,” sparking rumors of a strict non-disclosure agreement.

Her resignation letter, later obtained by CNN, alleged delays in receiving prizes and a “toxic work environment” that “at best, is poor management and, at worst, is bullying and harassment.” Voigt also claimed to have been sexually harassed during a public appearance due the Miss USA organization’s failure to provide an “effective handler.”

Related article After a scandalous year, Miss Teen USA and Miss USA pageants return

Srivastava, who won the Miss Teen USA competition (a companion event, under the same ownership, for contestants aged 14 to 19), meanwhile attributed her resignation to a clash in “personal values” with the Miss USA organization. Both women’s mothers thenappeared on Good Morning America, with Srivastava’s mother, Barbara,saying the beauty queens had been “ill-treated, abused, bullied and cornered,” and that “the job of their dreams turned out to be a nightmare.”

Organizers and the pageants’ parent company, the Miss Universe Organization, did not respond to CNN’s requests for comment at the time of the double resignation. Miss USA president Laylah Rose released a statement at the end of May,reportedby the Los Angeles Times, refuting Voigt’s allegations.

New rules, groundbreaking firsts

The evening’s proceedings began with an elimination, as the 51 contestants were narrowed down to a top 20 based on judges’ scores from Saturday’s preliminary competition. The results of a swimwear competition saw the field reduced to 10 ahead of an eveningwear parade.

The final five were then asked the same question: “How can we bridge the gap between different cultures and foster understanding and respect?”

New Miss USA crowned, capping tumultuous year of pageant controversy | CNN (2)

Contestants on stage at the Miss USA finale in Los Angeles, California.

The televised finale, which was hosted by Garcelle Beauvais from “The Real Housewives of Beverly Hills” and E! News presenter Keltie Knight, saw the contest return to California for the first time since 2007.

Judges included shoe designer Jojo Bragais and former Miss USA titleholders Carole Gist and Lu Parker.

Sunday marked the first Miss USA pageant to take place since its owner, the Miss Universe Organization, lifted a longstanding age restriction banning women over 28 from participating. Several finalists benefited from the new rule, including 41-year-old Kristina Johnson of Arizona and contestants from Montana, North Dakota, Maryland and Indiana, who are all in their 30s.

Related article Mississippi’s Addie Carver wins controversy-hit Miss Teen USA pageant

In other firsts, Maryland’s Bailey Anne Kennedy became the first transgender contestant from her state to appear at the finals, and Shavana Clarke of Connecticut arrived as the “first openly lesbian Miss USA state titleholder,” according to organizers.

Sunday’s finale comes three days after Addie Carver of Mississippi was named Miss Teen USA, a title that had remained vacant since Srivastava’s resignation (last year’s first runner-up, Stephanie Skinner, declined to take on the title). Seventeen-year-old Carver is a dance teacher, cheerleader and choreographer who has used her platform to discuss young people’s mental health, telling judges of her own struggles following her father’s death. “As the next Miss Teen USA I want to make it my mission to know that every little girl who is just like me once is never alone,” she said on stage Thursday evening.

Cooper will now go onto compete in the Miss Universe 2024 contest, which will be held in Mexico later this year.

New Miss USA crowned, capping tumultuous year of pageant controversy | CNN (2024)

FAQs

New Miss USA crowned, capping tumultuous year of pageant controversy | CNN? ›

Michigan's Alma Cooper wins Miss USA 2024 at the 73rd annual Miss USA pageant at the Peaco*ck Theater in Los Angeles, California. Michigan's Alma Cooper, a US Army officer, was named Miss USA on Sunday, becoming the third person to hold the title this year following the shock resignation of 2023's winner.

Who is Laylah Rose? ›

She is the recipient and past title holder of America Achievement for Ms. World Achievement, a Visionary Award recipient, and a Board Member of The Global International Pageant Professionals Organization. Recently, she was co-author of a published book 100 Successful Women in Business.

What is the age limit for Miss USA? ›

Miss USA & Teen USA Eligibility

Miss USA contestants must be between the ages of 18 and 27 before January 1st of the year the national pageant takes place and Miss Teen USA contesants must be between the ages of 14 and 18 before January 1st of the year the national pageant takes place.

What does Miss USA get judged on? ›

Miss USA contestants are judged on three rounds: swimsuit, evening gown, and interview.

What does Miss USA do? ›

The Miss United States pageant's mission is to "celebrate intelligent women of all walks of life." The Miss United States pageant includes the following competition segments: Private Interview (a 3-minute private interview with judges about the delegate's career, academic, and charitable accomplishments), Evening Gown ...

How much is Miss USA's salary? ›

As for the prize money, the beauty queen will receive $50,000 in scholarships and will travel the country on behalf of the Miss USA Organization as a “contracted employee,” which will earn her a six-figure salary, plus expenses paid for the entire year.

What are the allegations against Miss USA? ›

In recent years, Miss USA has weathered allegations of racism and sexual harassment, and has passed from owner to owner — one of them being Donald J. Trump. The 2022 suicide of Miss USA 2019 sent the organization reeling.

What is the rule 7 for Miss America? ›

Instituted under the directorship of Lenora Slaughter, rule number seven stated that "contestants must be of good health and of the white race." As late as 1940, all contestants were required to list, on their formal biological data sheet, how far back they could trace their ancestry.

Can you have tattoos in Miss USA? ›

Once you've won a state pageant, you can only compete once for the Miss USA or Miss Teen USA title. Miss USA contestants are allowed to have tattoos or undergo plastic surgery. There is also no height requirement.

How much money do you get if you win Miss America? ›

The winner, determined by a panel of judges, is awarded the title Miss America and at least $50,000 in scholarship money. As the titleholder, she then embarks on a yearlong national tour to advocate for a social issue she has chosen.

Which Miss USA was dethroned? ›

Mary Leona Gage (April 8, 1939 – October 5, 2010) was an American actress, model and beauty pageant titleholder who was crowned Miss USA 1957, the first from Maryland to capture the Miss USA crown. She was stripped of her title when it was revealed that she was 18, married, and the mother of two children.

Does Miss USA get an apartment? ›

Smith revealed her new, posh digs in on social media over the weekend. The condo was one of the many prizes she received after winning the Miss USA pageant in November. KURVE on Wiltshire, is on Wiltshire Boulevard near Koreatown (K-Town) and minutes away from downtown Los Angeles.

Why did Miss USA quit? ›

Eight months following her Miss USA crowning, Voigt announced in a May 6 Instagram post that she was relinquishing her pageant title to preserve her mental health. "Never could I have imagined the journey that my childhood dream would take me on," Voigt said in a lengthy statement.

Who owns Miss USA pageant now? ›

Miss USA
TypeBeauty pageant
OwnersJakkaphong Jakrajutatip (2022 – Present) Raul Rocha (2024 – Present)
President and CEOLaylah Rose
LanguageEnglish
Websitethemissusa.com
8 more rows

Who did Halle Berry lose Miss USA to? ›

In the 1980s, she entered several beauty contests, winning Miss Teen All American 1985 and Miss Ohio USA in 1986. She was the 1986 Miss USA first runner-up to Christy Fichtner of Texas.

Who is Miss Maryland in 2024? ›

🇺🇸 Miss Maryland 2024, Bridget O'Brien, singing “God Bless America” at the National Independence Day Parade! ❤️💙

Who is in charge of Miss USA pageant? ›

In 2020, the Miss Universe Organization handed the reins of the Miss USA pageant to a former titleholder, Crystle Stewart. After favoritism allegations shook up the 2022 competition, fashion designer Laylah Rose replaced Stewart.

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